NewsTeam

Enterprise scale news production for everyone.

NewsTeam is a publishing platform that separates creation, curation, and presentation so editorial, product, and technical teams can move faster without running a CMS company on the side.

Read the concepts Request beta access
NEWSTEAM DESK
NNewsTeam DeskPRODUCT PREVIEW
ContentMetadataWorkflowRevisionsPublished
TITLE H1

Zomerlust Boutique Hotel:
A zest for the good life

MJMartin Jacobs1,029 words
Dining room at Zomerlust Boutique Hotel, from the selected Desk article.IMAGE 01 / 04
Authentication / Membership
Billing / Paywall
Analytics/Insights
Imports & Exports
Agentic / Automation
Why now

Publishing has treated technology like a moat for too long. In practice, it became a tax.

Newsrooms should have strong digital teams, but those teams should be shaping products and shipping quality, not spending their time re-architecting the same publishing stack from scratch.

Generic CMS gravity

Systems built for every industry usually fit journalism badly. Editorial, product, and commercial concerns get forced into one blunt model.

Opaque enterprise software

Powerful platforms often come with black-box services work, slow change cycles, and expensive migrations every time structure shifts.

Frontend lock-in

Content models and website trees get tied together, so new brands, sections, and experiments become projects instead of product decisions.

Too little shared language

Even when publishers want to collaborate, syndicate, or commission work together, they are rarely operating on compatible systems and concepts.

Role paths

Different teams land here for different reasons.

Whether you care most about editorial workflow, product structure, or implementation, NewsTeam is built to give your team a clearer publishing model.

Editorial

Create once, place everywhere, and stop filing stories into product structures that do not match newsroom reality.

Product

Launch brands, sections, and experiments without tying content structure to one frontend or one website tree.

Technical

Work with stable public contracts, managed integrations, and a production-ready starter instead of rebuilding publishing plumbing.
What makes it different

16+ years building for publishers.

Third-generation platform

Two enterprise systems built from the ground up. Now our third.

This is what we’ve learnt.

We’re engineers who have spent 16+ years deep in publishing.

We’ve built enterprise systems that ran for years and powered many brands. NewsTeam is our third publishing platform built from the ground up, bringing together everything we’ve learnt about this industry and the technology behind it.

We’re not building a general-purpose tool for every industry.

And we’re not here to extract the maximum possible value from publishers. We’re here to solve a problem we know deeply.

That means starting from first principles, not a feature checklist.

We’ve defined the problems, questioned the requirements and made deliberate decisions where we believe they matter. We leave room for your choices where your business needs it. But we don’t leave you to figure out the foundations yourself—and discover five years later what those decisions cost.

Through NewsTeam, we’re a technology partner to every publisher on the platform.

Not just the ones with deep pockets and their own engineering teams.

We’re building this
for an industry.

The real value isn’t in a handful of large publishers using it. It’s in a shared foundation becoming a standard that the whole industry can build on.

01

Creation

Buckets

Buckets are where work starts. Create once, place everywhere, and stop filing stories into product structures that do not match newsroom reality.

Explore buckets
02

Curation

Feeds

The same article can move across products, brands, partners, and experiments without duplicating content or forcing editors into product-specific filing structures.

Explore feeds
03

Presentation

Sites

Sites remain the audience-facing shell. Launch brands, sections, and experiments without tying content structure to one frontend or one website tree.

Explore sites
Separate on purpose

Buckets are where work starts. Feeds decide distribution. Sites remain the audience-facing shell. That separation is what removes migration pain and product lock-in.

Explore integrations

Open code is part of the product

The public client, IO SDK, pre-built integrations, and starter frontend are part of how NewsTeam gets teams shipping faster. Site-managed branding, analytics, advertising, and metadata already run through that implementation.

One platform, compounding value

Customers benefit from one evolving platform and common language, rather than a market of isolated CMS forks and expensive migration projects.

Selected publishers / NewsTeam

The brands
we power.

43

brands.
One backbone.

Explore their sites

View 31 more brandsShow fewer brands43 / NEWSTEAM
What exists today

This is not a slide deck product.

What matters here is not a checklist of expected CMS features. It is the architecture, code, and workflow decisions that actually change how a publishing team works and grows.

NEWSTEAM / INSIGHTSEditorial visibility
NewsTeam Insights showing filters, article totals, feed distribution, published article timelines, and workflow status.
A view of the work moving through your newsroom.Explore structured content & insights

Available today

  • TypeScript client for public access
  • Production-ready starter frontend with site-managed ads, analytics, and theming
  • Managed integrations and IO SDK
  • Structured content with feeds as distribution primitives
  • First-party video pipeline
  • Multi-brand publishing model
Explore the implementation tools
Next step

Read the model first. Then decide if you want in early.

The docs are the fastest way to understand how NewsTeam thinks about publishing. If the model resonates, request beta access and we can talk about how it fits your team today.

Read the concepts Request beta access